Own the Podium Initiative to Boost Canada’s Nordic Medal Hopes

Tomorrow at the Bill Warren Training Centre in Canmore, Alberta, Own the Podium will launch a new initiative intended to help drive more medals for Canada at Olympic, Paralympic and international competitions.

Own the Podium is a government funded not-for-profit organization, which prioritizes and determines investment strategies to national sport organizations in an effort to deliver more Olympic and Paralympic medals for Canada.

There will be a media/photo opportunity featuring some of Canada’s top cross-country skiers and biathletes, where two world-leading pieces of training equipment will be officially unveiled.

Canada has set a goal of competing for the number one spot at the 2014 Sochi Olympics, and in order to achieve that goal will need significant successes in the nordic disciplines.

Here is some more information about tomorrow’s media opportunity.

WHO:            World Cup Cross-Country Skiing and Biathletes
Ken Read – Own the Podium
Dale Henwood – Canadian Sport Centre Calgary
National Sport Organization Officials
WinSport Canada

WHERE:       Bill Warren Training Centre, Canmore Nordic Centre

WHEN:         September 12, 2012, 11 a.m. MTN – Media Conference

PHOTOS:        Strong photo opportunities of athletes training on the new equipment will be made available to media in attendance.

FOR FURTHER INFORMATION:
Chris Dornan
Media and Public Relations
Triathlon Canada
T: 281-703-4394

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