Biathlon Canada Signs Deal with New Clothing Sponsor

Biathlon Canada announced that it has entered into a three-year agreement with Apogee Sports to provide the national team with race suits, warm-up clothing and outerwear.

In addition to outfitting the World Cup, IBU Cup and Youth/Junior World Championship teams, Apogee will create unique outfits for the biathlon team at the 2014 Olympic Winter Games in Sochi, Russia.

As a race suit style connoisseur, my fingers are crossed that the Canadian team will get a new look starting this season. It would be hard not to improve on the embarrassing “fake-muscle” look of the previous race suits made by Karbon. The worst part of these suits, the abs, is mercifully covered up by the bib.

It is difficult to make a classy race suit for a Nordic sport when your national colours are red and white, but hopefully Apogee can pull it off. I have always been a fan of the Adidas-designed German and Russian race suits, so if you are listening Apogee, that would be a great place to start your design plans.

Leave a Reply